Monday, June 27, 2011

Luxury Operator Crystal Cruises Crystal Serenity Completes Refit


One Hamburg shipyard, two weeks, several talented designers, 500+ international staffers, 606 crew, and $25 million. Such are the ingredients for the ultra-luxurious redesign of Crystal Cruises’ largest ship, Crystal Serenity. Just completed after a round-the-clock remodel at Germany’s Blohm + Voss shipyard, the dry dock was the company’s longest ever. All 535 staterooms, retail centers, outdoor pool deck, corridors and other spaces received a dazzling facelift, in addition to general sprucing of the entire outside and inside of the vessel.

“In the past year and a half, we have invested well over $50 million in our ships,” says Crystal Cruises’ President Gregg Michel. “The striking new spaces serve as a stunning backdrop to the incomparable service and choices that always characterize a Crystal vacation.”

Interior designer, Keith Rushbrook, principal at the Toronto-based II BY IV Design Associates summarizes the vision: “We wanted modern classic elegance. We wanted Fifth Avenue – crème de la crème New York-inspired living and retail spaces that people love and look forward to spending time in.”

Sophisticated Stateroom Remodel

All of Crystal Serenity’s luxury accommodations received new appointments. While Crystal Penthouses were refreshed with new soft goods, Deluxe Staterooms, Penthouses, and Penthouse Suites were completely transformed with new, floor-to-ceiling tufted headboards, bedside cabinets, sofas, curtains, pillows and custom carpets in contemporary lines and classic stone, silk, velvet, leather and crisp linen textures. The new sofas also offer more third berths – a nice feature for Crystal’s growing family clientele. Blu-ray players and flat-screen televisions were added, and new modern lighting features, plus an electronic “do not disturb” and doorbell system throughout the ship, allow guests greater personalization of their chic accommodations.

Remarkable Retail Space Re-Do

The Apropos boutique was redesigned into three dramatic shopping spaces, against a backdrop of rich Zebrano wood and herringbone rosewood, arresting black-plum-magenta carpeting and tufted leather seating. Massive sculptural aluminum screens graphically pop against gray smoked glass walls. A new area is dedicated to Christian Dior cosmetics. The Dior shop is exclusive to Crystal and is the largest of its kind that isn’t land-based.

Not be outshone, the Facets fine jewelry store also received a new, private sales area and a new, overall look mirroring a jewelry box, with mother-of-pearl feature wall and beveled chrome vitrines.

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